Using Adaptive Content to Touch Your Target Audience

You may or may not have heard the term, “adaptive content.” Well, if you are unfamiliar with the term, it is exactly what you might have guessed it to be. It is content that can adapt to the audience and the context. That means that it can adapt (or change) every time you use it in the look and feel as well as the concepts that lie beneath the surface.Getting to the heart of the matter
There are several factors that are involved with adaptive content. It is actually quite a revolutionary concept when it comes to communicating effectively through your content. The nature of content in the traditional sense is that it makes statements (hopefully profound ones) and shares concepts that appeal to other people and that touch the other people in a way that causes those people to want to learn more and to interact with you. Some of the factors that are involved with adaptive content spreading its magic are the following:

The hardware: The device that you use will cause the content to adapt to its surroundings. Of course, that is extremely relevant because most people have more than one device that they use regularly to read content. Adaptive content makes it very for you to deliver your message and tell your story effectively and for the other person to absorb your content in the best, most valuable way possible. Everyone wins!

The context: When the other person has access to the content, where the person has access to it, as well as speed, external temperature, etc., are all a part of the context.

The target audience member: The person is probably the most important factor when it comes to adaptive content. There are several demographics that contribute to this feature, such as gender, age, language, and where the person is in his or her life (the stage).

Does your business have the sophistication to make it happen?
It is probably is not a given that your business will automatically adjust and accommodate itself to adaptive content effectively and successfully. Adaptive content is smart content and that will take some doing to get it to where it has those capabilities. Now that it has been established that you will need to take some steps to be able to make it happen, let’s talk about the basics of adaptive content.


Adaptive content is about content delivery
Your content (delivered to a specific device) goes through a change in appearance but the fundamental aspects of the content do not change. It just looks different than it would on a different device.It not only physically adapts to its surroundings (depending on the device itself) but it also emphasizes specific aspects of the content based on the device as well. The content is completely focused on that particular reader and what is highlighted will make a tremendous difference for the reader. The responses that it will give to the reader, based on how the reader responds to that content, will be a perfect fit with the device. In other words, it is totally relevant to the device itself.Another interesting and useful capability of adaptive content is about exactly what is delivered to the reader. If you write a long and a short description of your brand and offerings, the adaptive content knows enough to deliver the long description to laptops and PCs and it knows to deliver the short description to smartphones. Of course, that will only work if you write both long and short descriptions and tag each one appropriately.


Personalizing the content
Personalizing the content can only happen if certain pieces of information have been obtained. Those pieces of information are who the reader is, where the reader is, at what time of the day they access the content, why they want to access it, how they access the content, and on which device they access the content. Adaptive content brings content to the next level. It makes the reader feel as though that content was written only for him or her.Conclusion
Adaptive content is a sophisticated content strategy that embraces personalized, significant, enduring interactions. Adaptive content (in concept) can go anywhere and adjust to everything. Using adaptive content to bring your prospective and existing clients closer to you is an extremely intelligent strategy and adaptive content is a very powerful way to accomplish that. It is the next step in solidifying your relationship with the other person and in cementing the idea that when they need what you are offering, there is nobody else who can give it to them in such a successful way.

6 Steps to the Social Aspects of Sustainable Communities Planning

Successful sustainable communities planning can be divided into two categories: physical sustainability and social sustainability. Information on the former (physical sustainability) is readily available but what about the equally important social aspects of building an off the grid eco village? Once energy self-sustainability, food self-sustainability, and structure self-sustainability (home building) is covered, how do you assure that the people in your community will want to stay, and new people will want to join, both of which are foundations of sustainable community growth?

I have identified 6 key components to the social sustainability aspect of community building: decentralized government, individual freedom, recreation, entrepreneurial model for financial independence, group living activities, and an outreach program. It should be noted that A) these are all equally important and B) the importance of each of these increases the more community is emphasized in your eco village; meaning people living together and coexisting rather than just living in the same location and existing.

Decentralized Government:

The definitive work I have read on this point, and recommended for anyone starting a community, would be M. Scott Peck’s book, “The Different Drum: Community Making and Peace.” A summary of why decentralized government, and more specifically decision-making through consensus, is important is three-fold: it builds a community of leaders, it supports equality and fairness assuring everyone is part of major decision-making, and it requires communication and thoughtful interaction.

Each of these three points is important to the long-term social sustainability of a community because they all empower people and keep communication lines open. Lack of communication and people feeling ‘lost in the shuffle’ or insignificant to the creation are arguably the two largest undermining factors of community building, and not just sustainable communities but at work, home, and in people’s families. Nobody likes to feel like their views and needs are going unheard and nobody likes to feel like they aren’t important; the solution is governing by consensus and a decentralized power structure that I’ll cover more in detail in a future article.

Individual Freedom:

Individual Freedom is ESSENTIAL to the growth and sustainability of a community. This seems obvious but my personal opinion is that society as a whole is really missing the boat in this department and the number one reason for people to want to start a new life in an off the grid community, even more important than all the ethical reasons for sustainability, should be freedom.

Individual freedom means being able to dress, think, say, and do what you want as long as it doesn’t harm anyone else. If people want to cross-dress, meditate on their head, smoke pot, and worship the Chicken God they should be able to do so in the privacy of their own home without worrying about repercussions OR JUDGMENT. Start your community with this level of freedom in mind and a consensus governing structure will keep it that way and help expand the paradigm of everyone involved.

Recreation

Recreation is about making your community fun. Your community could be the most off the grid super self-sustainable living environment on the planet, but if it is a boring place to be who would want to live or visit it? The solution is building recreation into your daily living structure and involving the entire community. Things like live music, movie nights, mediation or yoga classes, community construction projects, food production, etc. can all function as recreational activities that help bring people together and keep them together.

True sustainable growth of your community comes from making it a place people want to be all the time. If everyone living in your community wants to get away to have fun then you have failed in your mission to create a truly sustainable environment and you should sit down with all of your members and discuss how to fix it. Success in this area will not only guarantee people will want to stay in your community but it will also keep friends, family and new members coming to you rather than you seeking them.

Entrepreneurial Model for Financial Independence

By “entrepreneurial model” and “independence” I do not mean a community model but an INDIVIDUAL MODEL. A self-sustainable community is by definition financially independent but an individual model for financial independence should also be available to those members that desire more than just ‘retiring’ to a community without the possibility of anything else.

The way we are doing this is by pooling the resources of our community and creating businesses (see also Outreach Program below). Any time a new person is considered for community membership we evaluate potential business opportunities they may bring and work with that person, if they are interested, to create residual income streams that benefit both the individual and the community.

By doing this we create more individual freedom and provide opportunity to build a business and still leave room for people that might want to try community living but aren’t sure they would want to stay long-term. This benefits both them because of the resources and capital we can provide, and us because businesses we help to build still pay a small percentage to the community that helped create them even if the business owner decides to move on.

Group Living Activities

Group living activities are things like group dining, child care, educational classes, laundry, etc.; anything that might be a part of traditional living that can be performed more efficiently by the cooperative effort of the community. These are separate from the recreation activities I mentioned above but they can overlap as there is no reason activities like dining can’t also be structured as recreational activities.

The real key is providing benefit exclusive to the community living experience and maintaining the community ‘energy.’ What this means is that people living in your community should easily be able to tout the extensive time and energy-saving benefits of community living; rather than complain about how exhausting it is dealing with so many people so close. Work together to see what can be streamlined for the benefit of everyone and keep discussion open about how to improve any systems in place. Most domestic duty activities can be performed more efficiently and more enjoyably for an entire community of 80-100 people by a rotating group of two or three individuals; this saves time, money, resources, and should garner the appreciation and support of everyone involved.

Combining group living activities also keeps the energy of the community communal; the goal is for your community to feel and operate like a close-knit family. Family energy, however, requires all of the previous four points. If you look at family models that do, versus don’t, work you will see that successful families maintain each of the listed social points: A) a balance of power where everyone is heard and respected B) freedom where everyone feels comfortable being who they are C) social activities that make the family a fun place to be and D) freedom to leave – nobody is trapped financially or otherwise.

Outreach Program

Unless your community goal is isolation, and in my opinion even if it is, an outreach program is essential to supporting the energy and growth of your community because it brings new people to your creation to see what it is. The more self-sustainable your community is, the less tangible reasons people will have to travel outside the community; this means you need to either bring the outside world to you or people will most likely leave the community just for something new.

The outreach program we are creating is through dedicating a little more than a third of the community to tourism, designing the recreational activities so they are part of the daily living plan but open to visitors of the community, and founding the individual entrepreneurial model on an internet web presence that introduces people to the community through the individual businesses. This is a three tiered approach but any one of these approaches can be used to support your community, the important part is that you have some sort of outreach program that not only help build your community but also helps to educate the world.

Conclusion:

Sustainable communities planning is becoming more popular every year. People want to start a new life but don’t know how or don’t have the resources. If you are someone like me working to change the current paradigm and set people free, be sure you consider the social aspects of community building. We already have a plethora of disconnected and uncooperative communities called the cities of America – they aren’t working. Let’s start creating something different and move ourselves closer to the sustainable planet we are capable of.

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